WHAT WE DO

The Forest focuses on the strategy, architecture, user experience, design, project planning and management, and change management for experiential brand websites. By taking a thoughtful and open-minded approach to a brand’s current identity, goals, and challenges–often helping to define or re-define them–we involve stakeholder and audience interviews, analytics, industry research, and other data to best understand what is at stake for a brand. We then define a clear and actionable path forward.


CONSULTING AND STRATEGIC PLANNING

  • Interactive Brand Strategy
  • Content Strategy
  • Information Architecture
  • User Research, Analytics Analysis, and Audience Definition
  • Project Planning, Change Management, and Coordination
  • Scope Definition

CREATIVE AND USER EXPERIENCE DESIGN & IMPLEMENTATION

  • Information Architecture
  • User Experience
  • Brand Language Definition: Visual, Tone of Voice, etc.
  • Interactive Concepts
  • Interface Design

TECHNICAL IMPLEMENTATION

  • Front-End Web Development
  • Back-End Web Development
  • API and 3rd Party Systems Integration
  • Analytics Tracking Implementation
  • Quality Assurance
  • CMS Training

WHO WE WORK WITH

The Forest works directly with clients in the travel and tourism industry, as well as brands that create experiences for their consumers. In this capacity, we do everything from project scoping, RFP consultation, and project plan development and implementation.

We also work side by side with partner agencies, bringing our interactive experience to support the brand and business objectives of their clients, assisting in RFP responses, and scoping and implementing interactive solutions.